Straightforward PPC.
No Strings Attached.
A one-time setup fee covers the heavy lift — building your landing pages, ad groups, and tracking from scratch. After that, it's a flat monthly rate for daily hands-on management. No contracts. No agency lock-in. Everything we build is yours to keep.
Simple, Flat-Rate Pricing
No hidden fees. No percentage-of-ad-spend markups. One setup cost and one monthly rate — that's it.
- Custom landing pages built on your website
- Service-specific pages for each target city
- Full Google Ads account build in your account
- Ad groups structured by service + location
- Industry-specific negative keyword lists
- Call tracking & conversion setup
- Everything stays yours — forever
- Daily bid adjustments & optimization
- Negative keyword refinement
- Ad copy testing & rotation
- Landing page performance monitoring
- Competitor monitoring & response
- Click fraud prevention
- Transparent monthly reporting
- Phone support 7 days a week
PPC + SEO Together Performs Better
Our case studies show a direct correlation between organic SEO strength and PPC performance. Clients who run both see lower cost-per-click, higher quality scores, and more booked jobs across the board. PPC management is already included in our Platinum SEO package — saving you the $2,500 setup fee and $1,500/mo management cost.
Full SEO, content creation, local optimization, technical audits, LSA management — and complete PPC campaign management all rolled into one plan. No separate setup fee. No separate management fee.
No contracts · Cancel anytime
Why We Do Things Differently
Most PPC agencies build on their own platforms so you can't leave. We do the opposite.
Your Site. Your Pages.
We build every landing page directly on your website — not on a landing page tool we control. If you leave, those pages stay right where they are. They're yours.
Your Ad Account. Your Data.
We work inside your Google Ads account, not a shared agency account. Your campaigns, your history, your quality scores — all of it belongs to you from day one.
Your Intellectual Property
Ad structures, negative keyword lists, landing pages, conversion tracking — everything we build becomes your property. Fire us tomorrow and you keep every single asset. No takebacks.
No Contracts. Ever.
We don't lock anyone in. No 6-month minimums, no cancellation fees, no penalties. We earn your business every month by delivering results — not by making it hard to leave.
No Hostage Situations
Firing us should be painless. We never want a client to stay because they're afraid of losing their work. If you go, everything stays intact. That's how it should be.
Industry-Tuned From Day One
We bring pre-built negative keyword lists refined across hundreds of HVAC, Plumbing, and Electrical campaigns. Your account launches clean — no wasted spend on junk clicks.
PPC Performance Is Tied to Organic SEO
This isn't a theory — we've seen it across every account we manage. When your organic presence is strong, your paid campaigns perform better. Google rewards relevance, and a well-optimized site sends all the right signals.
Clients running SEO alongside PPC consistently see lower costs per click, higher ad quality scores, stronger landing page relevance, and more conversions at a lower cost per lead.
That's why we recommend pairing PPC with at least a baseline SEO strategy. And if you go with our Platinum plan, PPC management is already baked in — no extra fees.
Explore SEO PlansThe Bottom Line
We do the work. We show the results. And if you ever decide to walk away, you take everything with you — your site, your ads, your data. That's the Fortitude difference.
Let's TalkSee How We Run Google Ads
Daily optimization, honest reporting, and a team that actually picks up the phone.
Our PPC Approach